| A successful Media Owls campaign takes a minimum of four to six months. The initial work entails your Media Owls team diving deep into your brand and product. We’ll work closely with you to ensure we have full understanding of your product and clear message alignment before we “start the timer” and begin our targeted outreach to promote your products. |
Your team will: |
• Create a media-responsive virtual press kit |
• Arrange access to key graphics and photos |
• Develop multiple original story ideas |
• Conduct extensive media research |
• Build dozens of highly targeted press lists aimed at all your company’s audiences |
• Develop timelines for tactical outreach |
• Simultaneously promote your products to media outlets with short lead times (fast turnaround from interest to coverage) as well as long-lead opportunities, i.e., media with 4-6 deadlines in advance of publication. This tactic ensures a steady progression of coverage throughout the year. |
• Provide timely and thorough reports detailing media pickup and results |
• Set, meet and exceed your coverage goals – guaranteed! |
