MediaFunnel Announces ‘Tweet-to-Lead’ for Salesforce and New Tweeting Convention that Opens Twitter to Guests

Enterprise-friendly team tool for social media helps companies deliver fresh, topical content for corporate Twitter accounts by easing management and oversight of multiple contributors

SAN RAFAEL, CA, January 15, 2010 - MediaFunnel (www.mediafunnel.com) today announced the availability of its new “Tweet-to-Lead” feature that adds Salesforce.com integration to Twitter, along with “Guest Tweet,” its innovative tweeting convention that opens an organization’s Twitter stream to outside contributors. These new features, exclusive to MediaFunnel, add further functionality to its already comprehensive service that gives companies control of their social media group publishing efforts.

MediaFunnel (formerly TweetFunnel) manages the workflow for companies eager to engage more people in creating content for their social media sites. Multiple users, designated as administrators, publishers or contributors and identified by cotags, can monitor and feed one or more Twitter accounts. MediaFunnel’s unique, business-critical editorial review process means administrators can approve, reject or edit tweets before they are published, easing brand and compliance concerns.

Businesses using Twitter to engage with their customers can also employ MediaFunnel’s “tweet assignment” feature to ensure prompt handling of any tweets that mention their company or require action. Other core features also include options for immediate, scheduled or interval tweet publishing; search and alerts for brand monitoring; ability to submit tweets by email, SMS or texting; and analytics to better manage social media investment.

“MediaFunnel’s workflow for managing a corporate social networking presence is well thought out and effective,” said Mark Gibbs, NetworkWorld contributor, technology blogger and author. “It supports multiuser ‘collaborative tweeting’ wrapped in a simple, managed publishing system. If you plan to make any serious use of Twitter for business or brand strategy, MediaFunnel is excellent and well worth considering." (More at NetworkWorld, 1/12/2010)

Its “Tweet-to-Lead” is an easy-to-use service that integrates Twitter with Salesforce, simplifying the addition of new leads to Salesforce.com from the microblogging platform. Upon generating results from a new or saved search, clicking on the Salesforce Icon next to a specific tweet opens a window showing Salesforce.com fields populated with contact information, time zone, most recent tweet and other details. One simply clicks on the “Tweet-to-Lead” button to submit to Salesforce.com. Screencast

“Guest Tweet” gives those outside an organization, corporation or other group the opportunity to post within that entity’s official Twitter stream. A non-profit’s Twitter stream, for example, could include Guest Tweets posted by supporters, beneficiaries or donors, or a radio station’s listeners could post as Guest Tweeters.

“Tweet-to-Lead makes it simple to assign identified leads from within Twitter to Salesforce,” said Andreas Wilkens, MediaFunnel Co-Founder. “And we’re proud to introduce the new tweeting convention, ‘GT’, which identifies when a tweet is from someone outside the company. We added the Guest Tweet widget to our site just a few weeks ago, and are amazed by the sheer volume and relevant, real-time posts from our Guest Tweeters.”

About MediaFunnel

MediaFunnel provides an easy-to-use, streamlined control of any coordinated social media workflow. Unique in its core role-based editorial review process, MediaFunnel eases business concerns about brand management and legal compliance issues. Formerly known as TweetFunnel, MediaFunnel’s name change in December 2009 reflects its ongoing evolution of providing broader applications for multi-user social media management in the workplace. Visit www.mediafunnel.com.

About TweetFunnel

MediaFunnel’s first product, TweetFunnel, was released in May 2009. Since then, thousands of businesses, non-profits, news organizations, sports teams, civic groups and other organizations have come to rely on this comprehensive, easy-to-use social media publishing platform. “The Team Tool for Social Media” allows multiple users to contribute to one Twitter account, and its role-based dashboard consolidates multiple users’ posts where administrators can review tweets before they are published. Features include management of multiple accounts with a roles-based hierarchy of users; publishing on an immediate, interval or specific time basis; tweet assignment; click tracking for links using automatically shortened Bit.ly URLs or BudURLs; “Tweet-to-Lead” Salesforce integration; ability to create and save searches and more. Visit www.tweetfunnel.com.

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